Thursday, June 04, 2009
I'll never forget it. I was five, my brother three. It was 1963. We were watching the Three Stooges. They were doing their patented knuck knucks, eye gouges and face slapping routine when my little bro decides to try out a few of his Stooge-like moves on me. Before I can react, he has me by the neck and is slamming my above average sized head into the TV stand. Mind you, he's only three!
He smacks me into the TV stand to the point where I'm dizzy, so I throw out my legs and send him flying across the room. He slams into the wall and rolls to the ground. The little guy's down for a few seconds, then gets back up, shakes his head like a dog who has just been hit by a car, picks up his security blanket, and joins me back in front of the TV like nothing has happened. Whew! I said. I thought I had killed him. What's my point? Part of the whole Stooges mentality revolved around the fact that they could both give and take a bunch. I love them for that!
Never underestimate the power of a good ad specialty. I have been working in the advertising industry in one form or another for a long time now, and I've found that people never tire of things like logo pens, logo water bottles, coffee mugs, baseball caps, etc. Folks flock to this stuff now more than ever, in fact. Why? Because we love little items we can tout around. But, mostly because it's free. If you own a business, putting your logo on stuff and giving it away is a great way to promote yourself. Think about it--how many logo pens do you have right now? How many logo magnets are on your refrigerator door at this very moment? We live for this stuff!