Sunday, March 25, 2007
I never realized how huge and widespread the market research industry is. Angelina and I have been doing a lot of focus groups and testing products throughout the Bay Area lately. The best thing about it is that they usually pay very well. Market research companies spend a lot of time, money and effort to gather data on what people like and dislike and why. Trends in food, clothing, technology, music, movies, books, medicine and more – market research companies set the tone for what we’ll be wearing, eating and doing to entertain ourselves in the future.