Thursday, July 19, 2007

Thursday is the New Friday

I understand how it happened, but I think it’s time for a change. Why is it that Friday gets all the kudos when people in this country talk about the days of the American work week?

I realize that at one point, Friday was the big day. It was the end of the week, the start of the weekend, and working folks all over the country couldn’t help but to start waxing poetic about it. Thus, Thank God It’s Friday (TGIF) became a huge part of the American vernacular. They even named a chain of restaurants after it.

Well, I would like to make an argument for my favorite day of the work week – Thursday. It’s the new Friday, and I’ll tell you why.

I read somewhere that many Americans don’t even work on Fridays anymore. The 10-hour day, 4-day work week is more popular now than ever, especially when it comes to production jobs. People like the new working schedule, because it means that they can enjoy three-day weekends, spending more quality time with their families and cutting one entire day out of their commute. So, in a way, it’s good for the environment as well.

Plus, even people who do work on Fridays aren’t working all that hard. American workers take longer lunches (usually in a group), dress casually, eat donuts, have parties and take more breaks on Fridays, as a rule. In addition, they come up with every excuse to get out of work early and hit the road home before commute traffic clogs the roadways. Friday isn’t really a legitimate a work day anymore – for many, it’s the first day of the weekend.

Thursdays are all about anticipation. The work week is more than half way over and the weekend is on the way. But, it’s not quite there yet. Remember your childhood, when you anticipated things like Christmas and your birthday? Back then you were convinced that the big day would never come. But, it always did.

As you get older, you realize that the anticipation of something is almost as good as the thing itself. Thursday is that way.

So with this in mind, I am currently working with some top advertising and public relations executives throughout the country to start a campaign touting Thursday. We’ve even come up with a great new slogan, “So Happy It’s Thursday.” We’re also working on new calendars, t-shirts and watches, all of which we hope will change America’s feelings about Thursday.

I truly believe that the time is right for Thursday to get its due. To have its day in the sun, so to speak. Move over Friday, because here comes Thursday!

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